Marketing Mix MCQ

Below Marketing Mix quiz are Multiple Choice Questions (MCQs) type Quiz. These Marketing Mix MCQ Questions helps you to refresh your Marketing Mix, you can see the correct option by clicking on it. .
  • 1. Which word best describes PLACE in the marketing mix?

    • shelf height
    • shopping mall
    • distribution channel
    • Auckland city
  • 2. Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...

    • promotional mix
    • telemarketing
    • personal selling
    • sales promotion
  • 3. Which of the following is NOT an example of public relations?

    • promotion of a football team
    • donations by the firm to charity
    • advertising on national radio
    • letting a newspaper journalist try a product out
  • 4. Producer - Consumer is most likely to be used by a manufacturer of:

    • chocolate bars
    • DVD players
    • mass produced cars
    • specialist racing cars.
  • 5. Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?

    • Geographic segmentation
    • Benefit segmentation
    • Occasion segmentation
    • Demographic segmentation
  • 6. Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100,000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach.

    • Gender
    • Income
    • Geographic
    • Benefit
  • 7. Promotion of a product can include all of the following except:

    • advertising a new product
    • offering money-off vouchers to encourage increased sales
    • personal selling by using sales representatives
    • redesigning a product to make it look more modern
  • 8. Which of the 4P's does this represent: T-Shirt

    • Product
    • Price
    • Place
    • Promotion
  • 9. Management is deciding whether to offer the entire new line of athletic equipment. This marketing mix is

    • Product
    • products
    • PRODUCT
  • 10. To get a selected product in the right place at the right time, marketers often ask themselves which of the following questions:

    • Should we offer a warranty for our product?
    • How should we package our product?
    • Where should we make our product available?
    • What forms of payment should we accept?