Concept of Public Relations MCQ

Below Concept of Public Relations quiz are Multiple Choice Questions (MCQs) type Quiz. These Concept of Public Relations MCQ Questions helps you to refresh your Concept of Public Relations, you can see the correct option by clicking on it. .
  • 1. Which of the five major promotion tools includes building up a positive corporate image and handling unfavorable stories and events?

    • sales promotion
    • personal selling
    • direct marketing
    • public relations
    • advertising
  • 2. In a crisis, PR are responsible to ensure an organisation are:

    • In control of the situation
    • Having a legitimate interest in the matter
    • Expose all details of the incident
    • Sensitive to the concern of the public
  • 3. A product in the maturity stage will often require ________ advertising.

    • informative
    • comparative
    • persuasive
    • reminder
    • cooperative
  • 4. A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________.

    • direct marketing
    • integrated marketing
    • the promotion mix
    • competitive marketing
    • target marketing
  • 5. Integrated marketing communications encourages brand messages to be developed by different departments within an organization.

    • TRUE
    • FALSE